–

About the Client

The client focuses on preparing students for professional careers in the applied social sciences. Its faculty, students, and alumni are committed to making an impact on society and to results that make a difference in the lives of individuals, couples, families, schools, organizations, companies, nations.

The client's institutions apply the scholarship to solve social problems and has always had an abiding concern for diversity and internationalism.

Business Challenge

Business Challenge

  1. The Client, a career college, wanted greater visibility into its inquiry-generation process to more effectively market to potential students and boost admissions.
  2. With 11 separate locations, a lack of visibility into the admissions process prevented the college from improving the process.
  3. Because the amount of time it takes between the moment someone clicks on a Web interest form and the moment Alliant contacts that person correlates directly with enrollment success, visibility to real-time information was paramount.
  4. The college required a CRM solution that could easily integrate with its PeopleSoft FT system to link marketing, inquiries, and enrollments.

The Solution

Solutions Implemented

  • The client chose ITCrats Solutions to implement Salesforce CRM for its ease of use and ability to fully integrate with Client’s back-end systems; the college deployed Enterprise Edition to 101 users with integration to Microsoft Outlook and PeopleSoft FT.
  • The college integrates all up-front inquiry generation via vendors, direct mail, and the Web site into Salesforce CRM; determined by workflow rules, auto-response emails are then automatically delivered.
  • Dashboards help drive customer success and allow the senior vice president of Marketing and Admissions to know exactly how many inquiries were generated during a given time and where they came from Real-time reporting expands dashboard information for customizable forecasting. With bidirectional integration into PeopleSoft FT on the back end, for student enrollment, Alliant users simply click a link in Salesforce CRM; S-controls validate the information, which is then matriculated in PeopleSoft; real-time and nightly synchronizations ensure information is updated in both systems.

Business Benefits

  • With 100 percent visibility into the marketing and enrollment process, the college is beginning to understand the sweet spot for the number of touchpoints needed, which helps the client understand what it takes to attract and enroll new students.
  • The college can now centrally and quickly confirm the effectiveness of its marketing dollars at eleven campuses.

Cost Savings

40%

Conversion

+20%

What Our Clients Says

Related Case Studies
Friction Less Communication and Collaboration Tool Case study →
Android and iOS Mobile application Case study →