About the Client
Leading Food & Agro business customers operating out of Australia wanting to create a central repository, for all customers. The core objective is to create a holistic view of customers without much navigation into different data sources and systems.
Business Challenge
- Creation of a frictionless communications tool to take customer communications from a blend of emails, excel sheets, and post-it notes and facilitate sharing of IP across the business units.
- Creation of a single view of information across business units to streamline and measure sales.
- Provide a collaboration tool for teams to share ideas, wins, and opportunities with each other outside of their geography.
- Uplift the process for Sales teams to collaborate, share ideas and work with the Brand teams.
The Solution
Solutions Implemented
- Over a three month period, Solutions Systems used an agile approach to deliver on two key themes: Remediation of the existing Salesforce platform & Creation of the Retail CRM solution.
- Remediation of the existing Salesforce Org was necessary as several different suppliers had conducted changes on the platform.
- Our commitment to quality meant bringing the code back up to standard and establishing an acceptable level of controls and procedures over environments.
- ITCrats Systems agile team used a blend of onshore and offshore team members to deliver the functionality for the Retail CRM project in several sprints.
Business Benefits
- All info in one place (one source of truth), and proactive customer service.
- Data management & delivery of instant insights and recommendations.
- Salesforce dashboards for home pages for different profiles.
- Integration with Office 365 for calendar access.
- Intelligently captures customer emails & communication with less email and phone queries.
- Simplifies repetitive tasks & improved collaboration between departments.
- Assists with aligning KPI’s & Supports business continuity planning.