–

About the Client

In a market where developers and large enterprises are struggling to make their apps viable, our client, a cloud computing platform service provider offers a comprehensive back-end solution to over 31,000 apps worldwide which are powered by Microsoft Azure. This product built by a developer, for a developer, provided a complete back-end solution for a small developer or a large enterprise as one-stop-shop for mobile, Web, social, SaaS, TV, and gaming app developers’ cloud needs.

Business Challenge

Business Challenge

The  Need to increase the Go To Market time: Apps today are developed for the omnichannel environment, whether it is for mobile, Facebook, etc, and need for a platform that can support all channels. This is where our client wanted an edge and cater to large enterprises while staying true to smaller independent developers.

Today, only about 1% of apps retain customers and are successful while generating a lot of data to be managed. The actionable analysis becomes more crucial than ever when you consider that a customer today cannot be directed to buy only one device and there needs to be a continuous flow of information and tracking.

The Solution

Solutions Implemented

  • Microsoft Datacenter on Azure, later followed by the launch of India datacenter enhanced this experience (the continuous flow of information, from one device to another, making it far more responsive and minimizing latency issues.
  • The client ran a map reducer bundle on Azure to get the user data in real-time and provide it to the marketer. These actionable analytics helped developers with what actions to take, to retain, and even retrieve users.
  • With the help of geotagging, a customer can be given an offer, based on his or her location to enhance engagement. This solution, for which Azure provides all the infrastructure needs performed amazingly well in creating this seamless omnichannel experience.

Business Benefits

  • Unparalleled support:  Leveraged Azure’s big data solutions to get real-time user data, which it further supplies to marketers. Azure provided all the infrastructure needs/services.
  • Responsiveness: The launch of Indian DC resolved all latency issues that the client’s customers face. Additionally, its presence on the India datacenter will eliminate concerns and regulatory restrictions regarding data sovereignty.
  • Business growth: Association with the Microsoft brand also helped increase sales leads for the customer. Their exposure at the international level was also boosted with the opportunity to present their products at various Microsoft BFSI sales meets.

Cost Savings

40%

Conversion

+20%

What Our Clients Says

Related Case Studies
Real-Time Analytics in Azure Case study →
API Integrations Case study →
Predictive Analytics Solution Case study →
Data Lake Build using Python and AWS Case study →